I began my own freelance career in 2012, and it’s been a rollercoaster ride! I’ve learned what works and what doesn’t. I’ve succeeded, and I’ve failed. I’ve suffered burnout, and I’ve celebrated success. And I’m proud of what I do!
I had a job that made me miserable, I was also a young full-time step mum to two teenagers. I needed a more flexible career that worked with my lifestyle.
So, I began by offering marketing services. I picked up a part-time marketing job to secure a certain level of income a month while I built up my client base. I was going strong, but I made a mistake.
I charged an hourly rate and booked myself solid. The problem? I lost flexibility, I was stretched too thin, and I was unable to increase my income as I had no more time to offer.
So, in 2021 I redesigned my freelance business. I niched to offer content and copywriting services. I started working on a project basis. My more specialised services meant I could charge more, yet free up my time.
I learned to run as a business. I reduced my stress, have more say over who I work with, and I’m so much happier.
I’m excited to help you do the same.