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6th February 2024

Using Digital Visibility To Get Your Freelance Business Noticed Online

Watch my discussion on Digital Visibility with Danie Evergreen and Laura Robinson.

In our digital age, having a strong online presence is as crucial as a good cup of tea is to a Brit. It’s not just about showing up; it’s about standing out.

A recent study by Statista reveals that over 4.5 billion people are active internet users. That’s a massive audience waiting to discover your services!

So, whether it’s through SEO, social media, or your website, making yourself visible online is key to attracting the right clients.

Choosing the Right Platforms for Enhanced Visibility

Now, not all platforms are created equal. For me, LinkedIn has been a goldmine for professional networking, while other platforms like Facebook may be perfect for other industries, such as coaching. 

With digital visibility, It’s all about finding where your target audience likes to hang out. Think of it like choosing the right pub for a Friday night – you want to be where your people are!

A common mistake in digital marketing is to use social media platforms you enjoy using rather than discovering which digital platforms your potential customers are using. If you want to increase your online visibility, do the research on your target audience

Diversifying Your Content Strategy for Greater Impact

Content is king, but diversity is its queen. I mix it up with LinkedIn articles, engaging blog posts, and video content. It’s about creating a buffet of options for your audience.

Using different styles of engaging content across multiple platforms can help you increase brand awareness and reach a wider audience.

But before you panic over the amount of work that would take, think about how you use and repurpose all the content you create. This is the key to content consistency

Catering to Your Audience’s Preferences

Remember, what you like might not be what your audience craves. It’s like cooking a meal for friends; you need to consider their tastes.

This means understanding their preferences, whether they’re visual learners who love videos or avid readers who prefer detailed articles.

By aligning your content with your audience’s preferences, you’re more likely to capture their attention and keep them coming back for more.

Adapting Content Across Various Media

Adapting your content across different media is like being a DJ at a party; you need to mix things up to keep the crowd engaged.

For instance, I might turn a blog post into a snappy video summary. This approach ensures that whether my audience prefers reading, watching, or listening, I’ve got something for everyone, and it makes my life easier too.

How to improve your digital visibility and get noticed online

Overcoming Challenges in Achieving Visibility

Let’s face it, putting ourselves out there can be daunting. I remember my first video; I was as nervous as a cat in a room full of rocking chairs.

But the key is to start small and keep at it. Remember, every expert was once a beginner. Embrace the learning curve and watch your confidence grow along with your visibility.

Building Trust Through Personal Connection

Incorporating personal elements into your professional content is like adding a secret ingredient to a recipe; it makes all the difference.

Share a bit about your passions, your journey, or even your favourite hobbies. This helps to humanise your brand, making it more relatable and trustworthy.

Staying attuned to feedback and trends is like having a finger on the pulse of your audience. It’s about listening to their needs and observing the market.

This could mean updating old blog posts or jumping on the latest social media trend. By staying relevant, you ensure your digital visibility remains strong and effective.

High-quality content using the relevant keywords, will not only help with user experience, but it’ll help you rank higher in search engine results. 

Increasing Your Digital Visibility with Content Marketing

In the end, enhancing your digital visibility is a bit like gardening; it requires patience, care, and a bit of creativity.

Whether it’s through SEO, social media, or content marketing, the goal is to plant your flag in the digital visibility world and let it proudly wave. 

So, keep experimenting, adapting, and most importantly, have fun with it. After all, if you enjoy the journey, your audience will likely enjoy it with you. Cheers to our digital success! 

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