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6th February 2024

Do You Need A Freelance Website? 3 Big Reasons Why You Do!

The question “Do I need a freelance website?” often arises. And, in my honest opinion (and over a decade of experience!), the answer is yes!

A freelance business website is an important digital asset. It sets you apart and establishes a strong online presence. 

This is true of most businesses, and it’s true of freelancers. So, let’s explore why, even as a freelancer, you should invest in a website for your business to show off your skills and freelance services. 

1. The Risks of Relying Solely on Social Media for Your Freelance Business

Social media is an integral part of our freelance toolbox, but using it as your only platform is risky. Think of it as building your sandcastle in someone else’s sandbox. 

You have no control over the platform, and algorithm changes or sudden policy shifts can drastically affect your visibility and client engagement.

What’s worse is if social media is all you have for content management, and your page gets closed for no logical reason. It happens. People lose their accounts, and there’s not much they can do about it! 

2. Your Personal Website: A Permanent Base for Your Content

Unlike social media, a website for your freelance business is something you own and control. It serves as a permanent base for your content, showcasing your skills and building a trusted brand presence online.

Whether you’re a freelance writer, freelance designer, or freelance photographer, your website could be the key to attracting new clients.

A freelancer’s website can help set them apart from their competitors, and with all your lovely content as home in one place, you will stand out above the crowd for those important freelance jobs. 

3. Grow Your Business with a Professional Freelance Website

A professional website is not just a digital business card; it’s a powerful marketing tool. Your own website allows you to stand out from the crowd, showcase your portfolio to show potential clients what you can do and provide testimonials that build credibility. 

Furthermore, a website helps with SEO (Search Engine Optimisation), driving more traffic to your services and expanding your reach to potential customers.

A website makes a small business look trustworthy, and having your best reviews on your website is a great way to help convince business owners and employers that you are the right person for the job.

Do I need a freelance website? - example
A freelance website can showcase what you do and help build trust with potential clients.

Benefits of Having a Website as a Freelancer

  • Showcase Your Skills: Having a portfolio directly on your website is a showcase for your freelance work. It’s where potential clients can see your best reviews and understand the breadth of your expertise.
  • Control Your Narrative: Unlike social media, your website gives you complete control over your content and how you present your business.
  • Build Trust with Potential Clients: A professional website builds trust. It shows you’re serious about your business and provides a space for clients to learn about your services.
  • SEO Benefits: An effective website improves your visibility on search engines, making it easier for clients to find you. And when the content is on point, your target audience will be visiting your website. 
  • Flexibility and Scalability: Your website can grow and change as your business does. Whether adding a blog, a booking system, or selling digital products, your website adapts to your needs.

Starting Your Freelance Website: Easier Than You Think

Creating a website might seem daunting, but easy-to-use website builders like WordPressSquarespace, and Wix make it more accessible than ever.

These platforms offer user-friendly tools to create an attractive, functional website, even without technical expertise. Some providers also offer website hosting, so you can do everything in one place. 

Web design is a key part, and these website builders will help. Still, it’s important to remember you want your website to speak directly to your target audience, so when you create your freelance website, think about creating the best content to speak to your audience. 

A Freelance Business Website is an Essential Tool for Every Freelancer

A website is an essential tool for every freelancer. It’s not just about having an online presence; it’s about creating a professional, credible platform that sets you apart, showcases your skills, and helps grow your business.

A website gives clients a chance to be in your world and learn more about you. If you’re a freelancer without a website, now is the time to invest in one and see your freelance business flourish.

If you want the best results from your website, focus on the content! Check out my Website Content Course if you don’t know what to say. 

Laura Bean Copywriting Blog Posts
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I'm Laura and in this blog I hope to share useful information to support your freelance business.
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